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Expansion Management’s first annual Quality of Life
Quotient might remind you of reading Mobil Travel Guide’s
America’s Best Hotels and Restaurants: The Four- and Five-Star
Winners.
Only, with our QLQ, it’s the 329
metropolitan statistical areas across the nation, not hotels
and restaurants.
And the subject, of course, is long-term
quality of life considerations for expanding or relocating
companies, not short-term lodging or brief dining
experiences.
Still, Mobil and Expansion
Management do have a couple of things in common.
First, it’s all about travel.
With Mobil, it’s about where to stay or
dine during pleasure or business travel — with few
expectations of continuous long-term service. Maybe some
return visits.
With Expansion Management’s
readers, it’s about expanding or relocating companies — and in
their travels, the expectation is always long-term
relationships.
Second, it’s about high standards,
quality and service.
Mobil cites “commitment to excellence”
in its evaluation of lodging and dining establishments.
Five-star winners enjoy the distinction of offering guests a
memorable, one-of-a-kind experience, every time.
Expansion Management’s evaluation
of MSAs is also concerned with excellence, but of a more
daily, permanent nature rather than a transient memorable
experience. Expanding and relocating companies are looking for
a quality home for business operations, and, at today’s home
prices, they can’t afford to make a miscalculated facility
decision.
For a better idea of what we consider
good business-quality-of-life, let’s look at the categories
that determined our ratings.
Five Star
Communities
|
Anchorage, Ak
|
Kokomo, IN
|
|
Ann Arbor, MI
|
Lafayette, IN
|
|
Appleton-Oshkosh-Neenah,
WI |
Lincoln, NE
|
|
Atlanta, GA
|
Madison, WI
|
|
Bismarck, ND
|
Manchester, NH
|
|
Bloomington-Normal,
IL |
Middlesex-Somerset-Hunterdon,
NJ |
|
Boston, MA - NH
|
Minneapolis - St. Paul, MN -
WI |
|
Boulder-Longmont,
CO |
Nashua, NH
|
|
Burlington, VT
|
Nashville, TN
|
|
Cedar Rapids, IA
|
Omaha, NE - IA
|
|
Charlottesville, VA
|
Reno, NV
|
|
Cheyenne, WY
|
Richmond - Petersburg,
VA |
|
Denver, CO |
Roanoke, VA
|
|
Des Moines, IA
|
Rochester, MN
|
|
Dutchess County, NY
|
Sarasota-Bradenton,
FL |
|
Fargo-Moorhead, ND -
MN |
Sioux Falls, SD
|
|
Fort Wayne, IN
|
Springfield, IL
|
|
Hartford, CT
|
Washington, D.C. - MD - VA -
WV |
|
Huntsville, AL
|
Wilmington - Newark, DE -
MD |
|
Iowa City, IA
|
Worcester, MA - CT
|
|
Kansas City, MO -
KS |
|
Four Star Communities
| Albany-Schenectady-Troy, NY |
Lansing-East Lansing, MI |
| Bergen-Passaic, NJ |
Lawrence, MA-NH |
| Bridgeport, CT |
Lowell, MA-NH |
| Brockton, MA |
Lynchburg, VA |
| Casper, WY |
Nassau-Suffolk, NY |
| Champaign-Urbana, IL |
New Haven-Meriden, CT |
| Columbia, MO |
New London-Norwich, CT-RI |
| Columbia, SC |
Orange County, CA |
| Dallas, TX |
Philadelphia, PA-NJ |
| Danbury, CT |
Portland, ME |
| Dubuque, IA |
Portsmouth-Rochester, NH-ME |
| Elkhart-Goshen, IN |
Raleigh-Durham-Chapel Hill, NC |
| Evansville-Henderson, IN - KY |
Rochester, NY |
| Fitchburg-Leominster, MA |
San Francisco, CA |
| Fort Collins-Loveland, Co |
San Jose, CA |
| Fort Walton Beach, FL |
Seattle-Bellevue-Everett, WA |
| Fort Worth-Arlington, TX |
Sheboygan, WI |
| Grand Rapids-Muskegon-Holland, MI |
South Bend, IN |
| Green Bay, WI |
St.Louis, MO-IL |
| Greensboro-Winston-Salem-High Point, NC |
Stamford-Norwalk, CT |
| Harrisburg-Lebanon-Carlisle, PA |
Syracuse, NY |
| Indianapolis, IN |
Topeka, KS |
| Knoxville, TN |
West Palm Beach-Boca Raton, FL |
| La Crosse, WI-MN |
Wichita, KS |
| Lancaster, PA |
|
Peace of Mind Crime may not pay, and is costly both for
individuals and businesses.
MSAs were ranked on the incidence of
property and violent crimes, as well as the overall crime
index.
When it comes to quality of life from an
individual or company perspective, low crime rates provide a
sense of security — an expectation that they may not fall
victim to personal injury or property loss.
Likewise, we believe peace of mind comes
from a little elbowroom at home or at work. The neighbor in Robert Frost’s “Mending Walls”
says “good fences make good neighbors.” Like the first
neighbor in Frost’s poem, we are not fence
advocates.
However, our QLQ places value on privacy
and open spaces. Low population density provides some of that
space, and with it, in our opinion, peace of mind.
Peace of Mind
|
Rank |
Metropolitan
Area |
|
1 |
Wausau, WI |
|
2 |
Glens Falls,
NY |
|
3 |
Fargo-Moorhead, ND -
MN |
|
4 |
Williamsport,
PA |
|
5 |
Yuma, AZ |
|
6 |
Grand Forks, ND -
MN |
|
7 |
Johnstown, PA |
|
8 |
Eau Claire,
WI |
|
9 |
St. Cloud, MN |
|
10 |
Bismarck,
ND |
Give Me Shelter Just as basic to the need for security, according
to psychologist Abraham Maslow’s hierarchy of human needs, is
the need for shelter.
Home ownership is also still pretty
widely accepted as a part of the American dream. This category, the second most heavily weighted
in the QLQ, ranks MSAs on housing affordability for
median-income families and fair market rents for three- and
four-bedroom rental housing units.
And seeing as how we prefer ownership to
renting, housing affordability was given more weight than fair
market rents.
Give Me Shelter
|
Rank |
Metropolitan
Shelter |
|
1 |
Waterloo-Cedar Falls,
IA |
|
2 |
Mansfield, OH |
|
3 |
Dubuque, IA |
|
4 |
Lakeland-Winter Haven,
FL |
|
5 |
Davenport-Moline-Rock Island,
IA-IL |
|
6 |
Utica-Rome,
NY |
|
7 |
Muncie, IN |
|
8 |
Youngstown-Warren,
OH |
|
9 |
Tere Haute,
IN |
|
10 |
Sioux City, IA -
NE |
School Days, School
Days As evidenced by
Expansion Management’s Education Quotient, we place a
high premium on education.
Accordingly, our QLQ recognizes the
value of adult education in the overall quality of life in the
MSA.
MSAs with higher levels of high school
and four-year college graduates among the 25 years and older
population ranked higher in this category.
School Days, School Days
|
Rank |
Metropolitan
Area |
|
1 |
Boulder, Longmont,
CO |
|
2 |
Iowa City, IA |
|
3 |
Lawrence, KS |
|
4 |
Madison, WI |
|
5 |
Fort Collins-Loveland,
CO |
|
6 |
Columbia, MO |
|
7 |
Champaign - Urbana,
IL |
|
8 |
Fort Walton Beach,
FL |
|
9 |
Rochester, MN |
|
10 |
Seattle-Bellevue-Everett,
WA |
Comfortable Living The most heavily weighted category in the QLQ,
our comfortable living rankings address the ability of
families and individuals to meet their financial needs and
desires.
Median family income, per capita income,
and per capita disposable income levels were combined with
cost of living adjustments, state/local tax burdens, family
and individual poverty levels, and unemployment rates to rank
the MSAs.
Comfortable Living
|
Rank |
Metropolitan
Area |
|
1 |
Sioux Falls,
SD |
|
2 |
Manchester,
NH |
|
3 |
Nashua, NH |
|
4 |
Portsmouth-Rochester,
NH-ME |
|
5 |
Richmond-Petersburg,
VA |
|
6 |
Roanoke, VA |
|
7 |
Wilmington-Newark,
DE-MD |
|
8 |
Nashville, TN |
|
9 |
Boston, MA-NH |
|
10 |
Lowell,
MA-NH |
Employment Opportunity Index
In maybe a slight deviation from other
quality of life studies, our QLQ put on employer-colored
glasses to look at the employment potential in the
MSAs.
From a business perspective, lower
average annual wages can mean lower employment costs, and more
opportunity for a company to become the employer-of-choice in
the local labor market.
Higher unemployment rates can mean a
buyer’s market in the labor
pool, and, tempered by higher
levels of high school and college graduates, can mean an available
and skilled labor force and
lower training costs.
A higher proportion of 18 to
34-year-olds in the population can mean plentiful young
workers, mature middle managers, and potential for employees
and the company to grow together.
And if these factors don’t mean quality
of life for your business, we’ve failed Intro to Business
101.
Employment Opportunity
Index
|
Rank |
Metropolitan
Area |
|
1 |
Lawrence, KS |
|
2 |
Flagstaff,
AZ-UT |
|
3 |
Las Cruces,
NM |
|
4 |
Provo-Orem,
UT |
|
5 |
Lawton, OK |
|
6 |
Fort Walton Beach,
FL |
|
7 |
Pocatello, ID |
|
8 |
Bellingham,
WA |
|
9 |
Hattiesburg,
MS |
|
10 |
Jacksonville,
NC |
TRACED (TRaining and Adult Continuing
EDucation) Opportunity Index The
QLQ gives credit to MSAs that provide opportunities for
employee training and adult continuing education.
MSA scores were proportionally adjusted
based simply on the availability of two-year associate’s
degree, four-year bachelor’s degree, master’s degree and
doctoral-granting institutions of higher learning.
This category emphasizes the role of
junior or community colleges in employment training programs
as well as adult education, but also recognizes the increasing
value of local four-year and greater degree-producing programs
in retention and recruitment efforts.
Have Hub, Can Travel Our travel category is defined by the
availability of large, medium and small hub airports as
qualified by the Federal Aviation Administration in terms of
air carrier passenger enplanements.
The 29 large, 42 medium and 68 small hub
airports account for over 97 percent of the total U.S.
enplanements from 451 FAA-towered and federal contract tower
airports, compared to less than 3 percent enplaned at the
remaining non-hub airports.
These qualifications identify those MSAs
that are most suited to long-distance passenger travel,
whether for pleasure or business trips.
MSA scores were proportionally adjusted
based on the local presence of large, medium and small hub
airports.
Final rankings What does it all mean? The overall QLQ defines those MSAs that provide
superior quality of life to employees and employers
alike.
So visit a five- or four-star community,
and prepare for a long and satisfying stay.
You may never leave.
For the Special 1999 Ratings Issue
contact knichols@newhope.com. |